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Individual Donor Tier Plan BRIEF

1. Objective

Raise $1 million in individual contributions by leveraging a clear, relationship-driven tier model that delivers predictable revenue, targeted stewardship, and a compelling upgrade path.

2. Tier Structure and Benefits

Tier Name

Gift Level

Annual Value

Core Benefits

Freedom Partner

$5/month • $50/year

$50

Welcome packet, weekly newsletter, complete debrief with battle plan for our selected districts 

Dollar-a-Day Defender

$30/month

$360

All above + exclusive donor badge, early op-ed access

America 250 Charter

$250 one-time

$250

All above + 250th-anniversary certificate, special event invite

250 Champion

$250/month (→ $3,000/year)

$3,000

All above + monthly leadership call, quarterly shout-out on social media 

Bold Sponsor

$5,000+/year

$5,000

All above + two boutique events/year, quarterly briefing

American Vanguard

$10,000+/year

$10,000

All above + Advisory Board dinner seat, 1:1 strategy session

Freedom Partner Gift Level: $5/month • $50/year Annual Value: $50 Core Benefits: Welcome packet, weekly newsletter, quarterly shout-out
Dollar-a-Day Defender Gift Level: $30/month $360 Core Benefits: All above + exclusive donor badge, early op-ed access
America 250 Charter Gift Level: $250 one-time Annual Value: $250 Core Benefits: All above + 250th-anniversary certificate, special event invite
250 Champion Gift Level: $250/month (→ $3,000/year) Annual Value: $3,000 Core Benefits: All above + monthly leadership call
Bold Sponsor Gift Level: $5,000+/year Annual Value: $5,000 Core Benefits: All above + two boutique events/year, quarterly briefing
American Vanguard Gift Level: $10,000+/year Annual Value: $10,000 Core Benefits: All above + Advisory Board dinner seat, 1:1 strategy session
3. REVENUE FORECAST TO $1 MILLION

Tier

# Donors

Value/Donor

Revenue

Freedom Partner

2,000

$50

$100,000

Dollar-a-Day Defender

500

$360

$180,000

America 250 Charter

500

$250

$125,000

250 Champion

85

$3,000

$255,000

Bold Sponsor

50

$5,000

$250,000

American Vanguard

9

$10,000

$90,000

Total

3,144

$1,000,000

Freedom Partner # Donors: 2,000 Value/Donor: $50 Revenue: $100,000
Dollar-a-Day Defender # Donors: 500 Value/Donor: $360 Revenue: $180,000
America 250 Charter # Donors: 500 Value/Donor: $250 Revenue: $125,000
250 Champion # Donors: 85 Value/Donor: $3,000 Revenue: $255,000
Bold Sponsor # Donors: 50 Value/Donor: $5,000 Revenue: $250,000
American Vanguard # Donors: 9 Value/Donor: $10,000 Revenue: $90,000
Total # Donors: 3,144 Value/Donor: — Revenue: $1,000,000
4. Roadmap and Roles

Phase

When

Key Actions

Q3 2025

Aug–Sep

Approve targets & collateral; launch Charter & Defender campaign

Q4 2025

Oct–Dec

Host Bold Sponsor house events; “Be Brave” matching-fund week

Q1 2026

Jan–Mar

1:1 outreach to Vanguard prospects; NFT drop for Charter tier

Q2 2026

Apr–Jun

Virtual “250th Preview”; matching-fund blitz

Q3/Q4 2026

Jul–Dec

Final push to $1 M; VIP appreciation tour in target districts

 

Q3 2025

When: Aug–Sep

Key Actions: Approve targets & collateral; launch Charter & Defender campaign

Q4 2025

When: Oct–Dec

Key Actions: Host Bold Sponsor house events; “Be Brave” matching-fund week

Q1 2026

When: Jan–Mar

Key Actions: 1:1 outreach to Vanguard prospects; NFT drop for Charter tier

Q2 2026

When: Apr–Jun

Key Actions: Virtual “250th Preview”; matching-fund blitz

Q3/Q4 2026

When: Jul–Dec

Key Actions: Final push to $1 M; VIP appreciation tour in target districts

Be American PAC